We use cookies to analyse site usage and improve your experience. No tracking occurs until you accept.
    New — AI Visibility · AEO · GEO

    Your next client isn't Googling. They're asking ChatGPT.

    We benchmark how AI assistants describe and recommend Luxembourg firms in French, German and English — then improve the public sources those answers rely on. Measurement first, honesty always.

    ChatGPT · Perplexity · Google AI Overviews · Gemini · Copilot — measured monthly, in three languages

    The moment that decides

    This conversation happens without you in the room

    Prospects ask AI assistants for shortlists, not for ten blue links. If the public sources about your firm are thin or inconsistent, the answer recommends someone else — and you never even know the question was asked.

    Who is the best fiduciaire in Luxembourg for a new SARL?

    Before

    Based on current web sources, firms frequently recommended for a new SARL in Luxembourg include:

    1. 1.Fiduciaire Kremer & Co — large full-service firm, frequently cited
    2. 2.LuxCompta Group — often mentioned for startup accounting
    3. 3.AFC Partners — cross-border payroll focus
    Your firm — not mentioned in any answer
    AI visibility score
    12/100
    After

    Based on current web sources, firms frequently recommended for a new SARL in Luxembourg include:

    1. 1.Your firm — recommended for English-speaking founders, with consistent sources across directoriescited: your-firm.lu
    2. 2.Fiduciaire Kremer & Co — large full-service firm, frequently cited
    3. 3.LuxCompta Group — often mentioned for startup accounting
    AI visibility score
    78/100

    Illustrative demo with fictional firms. Real AI answers vary by engine, language and day — which is exactly why we measure them.

    +120%
    more clicks per impression when a page is cited inside a Google AI Overview (Seer Interactive, 5.4M queries)
    4.4×
    higher conversion rate measured for AI-referred visitors vs organic search (Semrush)
    68%
    of US Google searches now end without any click (SparkToro, 2026)

    Vendor research, correlational — we quote it with its caveats, and measure your case instead of promising you these numbers.

    Trusted By

    FILIA — Fédération Immobilière Luxembourg logoClubhouse — Student Housing — Paris · Berlin · Madrid · London logoNextImmo — Real Estate Platform logoMeta.lu — Digital Solutions logo

    Per-engine playbook

    Every engine reads different sources. We work per engine.

    Winning Google Maps doesn't put you in ChatGPT. Each assistant grounds its answers in its own mix of indexes, directories and review platforms — so the work is source-by-source, engine-by-engine.

    ChatGPT

    01

    What it readsBing index, Bing Places, Foursquare, Yelp

    What we optimizeBing Webmaster + Places, the profiles this engine actually reads, fresh answer-first pages

    Perplexity

    02

    What it readsOwn crawler plus Yelp and TripAdvisor partner data

    What we optimizeYelp completeness and review velocity, citable third-party sources

    Google AI Overviews / Gemini

    03

    What it readsGoogle index, Business Profile, classic search signals

    What we optimizeGBP completeness, content covering fan-out sub-questions, schema

    Microsoft Copilot

    04

    What it readsBing index, Bing Places

    What we optimizeIndexNow, structured data — confirmed by Microsoft to help Copilot grounding

    Offer & pricing

    Clear scope, published prices

    Start free. Every step ends in a decision, not a subscription trap.

    Snapshot

    Free

    See how AI answers about you today

    • 10–15 real prompts across 2 engines
    • French + English, Luxembourg context
    • 1-page scorecard vs one competitor
    • robots.txt AI-crawler check

    Diagnostic

    €900–1,800

    Know exactly where you stand

    • 60–120 prompts × 4 engines × 3 runs
    • Mention share and citation share, reported separately
    • Entity, directory and review-footprint audit
    • 90-day prioritized action plan

    Foundation Sprint

    €2,500–6,000

    Fix the sources engines rely on

    • Entity/NAP cleanup across registries and directories
    • Bing Places, Google Business Profile, Yelp/Foursquare
    • Schema, AI-crawler fixes, IndexNow
    • 3–5 answer-first pages in FR/DE/EN

    Growth Retainer

    from €1,500/mo

    Stay in the answers as they shift

    • Monthly multi-engine benchmark with confidence bands
    • 2–4 expert-reviewed pages per month
    • Mention and citation building
    • Quarterly entity re-audit

    Authority tier — original research assets, digital PR, YouTube program, CSSF-compliant approval workflows — on request. 3-month pilot first; no long lock-ins.

    Straight talk

    What we won't sell you

    The AI-visibility market is full of snake oil. Our differentiator is that we tell you what doesn't work.

    • Guaranteed placements in AI answers — nobody controls the models, and anyone promising placement is guessing with your money.
    • llms.txt as a magic lever — server logs show ~97% of these files are never fetched by AI crawlers. We deploy it as free hygiene, nothing more.
    • Keyword-stuffed "AI content" — the Princeton GEO study measured that it actively hurts AI visibility.
    • Fake reviews, review gating, or schema that says things your visible pages don't.
    • Perfect attribution — we report share of voice, citations and AI-referred traffic as directional evidence with confidence bands, not fantasy dashboards.

    Methodology

    A methodology you can audit

    Mentions ≠ citations

    Being named in an answer and being linked as a source are different games — only a minority of top-mentioned brands are also top-cited. We track and report both, separately.

    Confidence bands, not screenshots

    Every prompt runs three times across different days, per engine. AI answers are volatile; a single-run screenshot is marketing, not measurement.

    Proxy honesty

    We benchmark through official APIs and hand-check a monthly sample against the real consumer apps — and disclose the divergence rate in every report.

    Trilingual by default

    Your prospects ask in French, cross-border staff in German, expat executives in English. The same firm gets different answers per language. We measure all three.

    How it works

    How an engagement runs

    1. 1

      Free snapshot

      We run 10–15 real prompts and show you the actual answers. If you already look great, we'll tell you so and leave you alone.

    2. 2

      Diagnostic

      The full benchmark: where you appear, where competitors appear, and which public sources are driving their answers instead of yours.

    3. 3

      Fix the sources

      Entity cleanup, per-engine profiles, schema and answer-first content — the foundation sprint, with your approval on everything client-visible.

    4. 4

      Measure monthly

      Re-run the benchmark, track mention and citation share, adjust. Volatility is why this is a program, not a one-off project.

    Want the background first? Read our guide to generative engine optimization (GEO) for Luxembourg businesses — and if you need broader help with AI, see how we work as your AI consultant in Luxembourg.

    FAQ

    Frequently asked questions

    What is AEO / GEO / AI visibility?+

    Answer Engine Optimization (AEO) — also called Generative Engine Optimization (GEO) — is the work of making sure AI assistants like ChatGPT, Perplexity and Google's AI Overviews describe your firm accurately and recommend it when relevant. It overlaps with SEO, but the levers differ: third-party brand mentions, per-engine directories like Bing Places and Yelp, entity consistency across registries, and answer-first content matter more than backlink volume.

    Can you guarantee my firm appears in ChatGPT?+

    No — and no honest agency can. AI answers are generated fresh and vary by engine, language and day. What we sell is measurement (how AI describes you today, with confidence bands) and source-readiness (fixing the public signals engines rely on). Both are in your control; the model's output is not.

    How is this different from SEO?+

    SEO gets you ranked among ten links; AI visibility gets you named inside the one answer people actually read. Large-scale studies show branded web mentions correlate strongly with AI visibility while backlink volume barely matters — and ChatGPT runs on Bing's ecosystem, not Google's. Classic SEO still gates entry on Google surfaces, so the two complement each other; we tell you which one your problem actually is.

    Is this allowed for regulated professions — lawyers, CSSF-supervised firms?+

    Yes, with discipline. For lawyers, content must stay objective and verifiable under Bar rules — exactly the kind of content AI engines prefer anyway. For CSSF-supervised firms, every published page flows through your compliance approval before going live; our workflow is built around that. We decline work for professions whose rules prohibit priority-placement services, such as doctors under the Collège médical charter.

    What does it cost?+

    The snapshot is free. A full diagnostic is €900–1,800 one-time, a foundation sprint €2,500–6,000 depending on scope, and the growth retainer starts at €1,500/month on a 3-month pilot. Below roughly €1,500/month, the industry's own consensus is that you are buying rebranded SEO reports.

    How long before we see results?+

    Source fixes — directories, entity data, schema, crawler access — land within weeks. AI engines refresh on their own cycles, so we benchmark monthly and evaluate a pilot over 90 days. You get a straight read-out either way: what moved, what didn't, and whether continuing is worth your money.

    See how AI describes your firm — free

    Book 20 minutes. We'll run the snapshot before the call and walk you through the actual answers — the findings are yours either way.

    calendly.com/touschlaurent/30min

    Book my free AI audit